Unit 4. Tipping Point
Vocabulary:
-Transmission. According to companies, tv and radio are the best way of transmission of ideas and ads of their products.
-Mavens. Fashion mavens, expert designers say that is better cotton fabric that synthetic fabric.
-Word - of - mouth. Some people underestimate the value and power of word of mouth advertising.
-Epidemic. The informations spread like an epidemic.
-Generate. Companies trying to generate interest in consumers through tv ads.
-Got a hold of. To give more información about how to arouse interest in students, the tv producers got a hold of the top psychologists and experts in the country.
-Win [someone] over. Producers think they could win public over to certain programs by making reality shows.
-Root. Money is the root of all evil.
-Goes a long way toward. The president tries to improve education system whith the new proyect digital republic, such efforts would goes a long way toward increasing the education in our country.
-Win [someone] over. Producers think they could win public over to certain programs by making reality shows.
-Root. Money is the root of all evil.
-Goes a long way toward. The president tries to improve education system whith the new proyect digital republic, such efforts would goes a long way toward increasing the education in our country.
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