The Tipping Point (unit4)

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The Tipping Point: How Little Things Can Make a Big Difference

Paperback edition
Author	Malcolm Gladwell
Country	United States
Language	English
Subject	Psychology, sociology
Genre	Non-fiction
Publisher	Little Brown
Publication date	2000
Media type	Print (paperback)
Pages	304
ISBN	0-316-34662-4 ISBN 0-316-31696-2 (first edition)
OCLC	55586972
Dewey Decimal	302 22
LC Class	HM1033 .G53 2002
Followed by	Blink

The Tipping Point: How Little Things Can Make a Big Difference is the debut book by Malcolm Gladwell, first published by Little, Brown in 2000. Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point".^[1] The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states: "Ideas and products and messages and behaviors spread like viruses do".^[2] The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the steep drop in New York City's crime rate after 1990.

I recommend read at least its summary!